By Margina Dennis As an editorial makeup artist, I always check out the latest trends so I can incorporate them into looks I create and help make them wearable for the everyday woman. These four trends caught my eye at the New York Fashion Week Fall 2013 shows: RED LIPS This look stole the show on multiple runways including Vera Wang, Alice & Olivia and Marc by Marc Jacobs. The predominant trend was red matte. There truly is a perfect red for everyone — but if you don’t know which shade looks best on you, a neutral red (neither orange or blue) always works. Bite Beauty Matte Creme Lipstick in Pastille Rosebud, Red Sinner by Lipstick Queen, and Besame Red are great choices. Tip: make sure your lips are exfoliated to avoid flakiness. I also like to fill in the lips with a matching lip liner first to make the color last longer, and apply the lipstick with a lip brush for better control. MATTE SKIN The matte look made an appearance in shows such as The Row, J. Crew and Rodarte. The key to achieving this look is to first make sure your skin is in tip-top shape. Keeping your skin exfoliated and hydrated will keep the makeup from looking cakey and dry. After moisturizing, I like to apply a hydrating primer, such as LORAC I’m So Sensitive Soothing Face Primer because it works with all skin types. There are also many foundation choices available to achieve a matte look. If ...
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