John Frieda, offered a sense of lightness when paired with the gowns. And as for the makeup, artist Kabuki for MAC described it as an almost reverse smoky eye, inspired by the supermodels of the '90s. A brick-red lip punctuated the look. We went backstage at Posen's show (set at the famed and gilded Plaza Hotel) to watch a model go through hair and makeup from start to finish. Watch and see how the posh look came together.