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new: fresh kidz deodorant.

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when i was in middle school i lived for teen spirit deodorant.   it was a gym locker room essential.  somehow this iconic product went the way of the dinosaurs and a whole new generation of tweens are agonizing over their locker room image and their B.O.

fresh kidz is designed for this newer generation.  a generation whose parents are attuned to the concerns of chemical exposure, and want a healthy, aluminum and paraben- free option.   i gave the "girls" version to my friend's stepdaughter (age 11) to try during her soccer match.  she loved the scent and that it didn't leave her sticky.   this is perfect locker room and the summer camp packing list. 

now available at whole foods.

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