Estee Lauder Introduces The Metallics New Pure Color

 

A brilliant new expression of color featuring the cool sheen of metal and the liquid light of lacquer

 

“When it comes to color, there are no limits. I like to have freedom. Metallic makeup does that.”

Tom Pecheux, Creative Makeup Director, Estée Lauder

 

Imagine an incredible combination of the highest reflective shine and intensely desirable color to make eyes, lips and nails smolder – introducing The Metallics, a NEW Pure Color Collection from Estée Lauder. This surprisingly versatile collection of metallic finishes breaks boundaries and transforms like never before, with liquid-like shadows that saturate eyes, vinyl finishes that lacquer lips and hyper-chromatics that accessorize nails. Whether soft and pretty or bold and sexy, The Metallics uses a variety of unique reflective finishes to bring a new level of sophistication to multi-dimensional color.

 

Play in a new dimension of amplified color with NEW Pure Color Instant Intense EyeShadow Trios. Like molten metal, the liquid-like texture melts onto the eyelids for a high-definition chromatic color impact. A creamy, silk-like formula glides on effortlessly releasing pure, brilliant color that stays true for 10 hours without creasing or fading.

 

The dazzling eyeshadows instantly transform from a soft powder to a silky liquid-like texture using slurry technology to give the powder a unique silk-satin feel.True Vision™ Technology – a crystalline (polymer) laminate magnifies and amplifies color for intense clarity and vibrancy, while a unique blend of optics capture light for a reflective flash of shine.

 

Designed to be applied dry for a refined look or wet for a high metallic finish, the NEW Pure Color Instant Intense EyeShadow Trios infuse metallic into any look for an added dimension of sophistication. Featuring three brilliant shades, each trio is a total eye look in one: base, contour, and highlight for mistake-proof application.  Extremely blendable and color-true, the expertly coordinated shades look stunning on all skin tones and range from soft chrome shimmers to dramatic metallic finishes.

 

 

NEW Pure Color High Intensity Lip Lacquer drenches lips in an array of seductively rich lacquered hues, from sultry nudes to daring wines.  Combining the creamy coverage of a lipstick and the high-shine of a gloss, this opulently pigmented lacquer creates a lusciously brilliant and glass-like finish. Estée Lauder’s True Vision™ Technology provides the ultimate color payoff, while multi-functional polymers seal in moisture and form a color stay barrier to keep brilliant color and impeccable shine looking fresh, supple and vibrant for a long-lasting 6 hour wear. A new moisture-infused formula also replenishes lips for a rich, cushioned feel that radiates from within.  For application, an exclusive paddle, with a bell curve design, dips in the center creating a reservoir effect to release the perfect amount of lacquer that glides onto lips with precision.

 

A hybrid of vividly rich color and brilliant metallic shine meet in six NEW Limited Edition Pure Color Vivid Shine Lipsticks. Exclusive True Vision™ Technology provides rich color that wraps lips in lustrous shine, while a tri-complex of refined metalized gold and silver pearls envelop lips to create an amplified chromatic finish. This high-impact fusion of pigments and pearls create brilliant shades that work across all different skin tones, while the moisture-rich formula keeps lips feeling soft and conditioned all day.  

 

The evolution of heavy metal reaches nails in a unique brushed, reflective finish with the NEW Limited Edition Pure Color Vivid Shine Nail Lacquer.  Born out of a fusion of refined pearls and aluminum platelets, this new high-impact finish saturates nails in a flash richly pigmented chromatic color.  The multi-faceted spectrum of color-enriched metalized shades range from dusty rose gold to smokey deep platinum, creating a new dimension of confident style and expressive attitude.

                                                                                                  

Eyes (Not Launching in India):

Pure Color Instant Intense EyeShadow Trio in Smoked Chrome                                

Pure Color Instant Intense EyeShadow Trio in Arctic Zinc                                          

Pure Color Instant Intense EyeShadow Trio in Steel Lilacs                                         

Pure Color Instant Intense EyeShadow Trio in Platinum Petals                                   

Pure Color Instant Intense EyeShadow Trio in Gilded Chocolates                              

Pure Color Instant Intense EyeShadow Trio in Amber Alloy                                        

Pure Color Instant Intense EyeShadow Trio in Beach Metals                                     

Pure Color Instant Intense EyeShadow Trio in Sterling Plums                        

Pure Color Instant Intense EyeShadow Trio in Camo Chrome                                    

                                   

Lips:                                                                                                                         Retail Price:

Pure Color High Intensity Lip Lacquer in Peach Glass                                                     INR 1750

Pure Color High Intensity Lip Lacquer in Mirrored Mauve                                                INR 1750

Pure Color High Intensity Lip Lacquer in Chrome Kimono                                               INR 1750

Pure Color High Intensity Lip Lacquer in Ruby Glow                                                      INR 1750

Pure Color High Intensity Lip Lacquer in Vinyl Rose                                                        INR 1750

Pure Color High Intensity Lip Lacquer in Melting Sun                                                      INR 1750

Pure Color High Intensity Lip Lacquer in Hot Cherry                                                        INR 1750

Pure Color High Intensity Lip Lacquer in Fuschia Flash                                                    INR 1750

Pure Color High Intensity Lip Lacquer in Liquid Petal                                                       INR 1750

Pure Color High Intensity Lip Lacquer in Electric Wine                                                     INR 1750

Pure Color High Intensity Lip Lacquer in Wet Plum                                                          INR 1750

Pure Color High Intensity Lip Lacquer in Amber Halo                                                       INR 1750