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Truth Vitality True Volume Shampoo

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Truth Vitality True Volume Shampoo ($29 in the shop) is my new shampoo with copper peptides and emu oil for encouraging healthy hair growth and reducing shedding. Regular use gives the volume and strength of youthful hair.

A unique shampoo, Truth Vitality True Volume features a proprietary copper peptide complex made from a blend of amino acids and copper chloride. Copper peptides exist naturally in our tissues and work on hair follicles by increasing their cell proliferation and their size. Emu oil is very close to human sebum, and hence its essential fatty acids are easily absorbed by us. Boston University research has shown that emu oil can wake up dormant hair follicles.

Truth Vitality True Volume has caffeine, which has been shown by some studies to reduce hair loss. A favorite ingredient of mine is ferulic acid, a powerful antioxidant; it has been given a boost in that department by rosemary. There is also beta sitosterol, which has been seen to have a positive effect on male baldness. There is speculation that it blocks the action of 5 alpha reductase, an important enzyme in the hair loss process. Aspen bark extract has salicylic, which helps exfoliate the scalp and keep the follicles free of gunk.

A low-key lather is provided by ecyl polyglucoside, a non-ionic surfactant derived from plants. It’s gentle enough for sensitive skin and can even be used in baby products. It also possesses moisture-binding properties that help make the hair feel smooth and soft. Although Truth Vitality True Volume doesn’t foam, there is sufficient lather to work it easily through the hair, and it rinses out beautifully.

Stearamidopropyl dimethylamine (an alternative to silicone) comes from rapeseed and is used as an anti-static agent and a mild cleanser. Guar Hydroxypropyltrimonium is a water-soluble derivative of natural guar gum, and delivers conditioning properties. Polyquaternium-10 is another anti-static that adds sheen and is considered safe. The natural preservative is oil of ravensara and a gentle form of thyme oil, plus there’s DEA free triethanolamine.

Along with meadowfoam, emu oil ensures that Truth Vitality True Volume leaves the hair tangle free and smooth, which has allowed me to cut back a little on conditioner. The first notable effect after regular use is less hair in the shower drain. And after just two months of use, you may get compliments — my colorist says I have the hair I had when I was 30.


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