If you've just never gotten into wearing bold lipstick, but deep down some part of you has FOMO about it, copy what Shailene Woodley did here.
She went with a slightly dark red lipstick that fell into the brick family—a slightly less bold way to go bold than, say, stop-sign red. But here's the real trick: She toned it down even more with addition of some brown eyeliner. Somehow brown eyeliner always tempers everything. It's like the sour cream of makeup.
You ever use brown eyeliner to soften the impact of a bold lipstick before?