I'm kinda oblivious when it comes to celebrity endorsements of beauty brands, but there are a couple stars I love so intensely that their faces in an ad would totally encourage me to check a product out—and Tina Fey is one of them. And she happens to be the new face of the Garnier Ultra-Lift skincare line.
She's been the face of Garnier Nutrisse hair color since 2011, and her new skincare ad campaign is launching this month (on national TV and in magazines). Here's a snippet from the press release:
Grounded in the philosophy that everyone possesses their own natural beauty and has the power to make that beauty shine through, Garnier embraces the inherent self-confidence and beauty of acclaimed writer, producer, actress, mother, wife and leading funny-lady Tina Fey. Following the success of her campaign for Garnier Nutrisse hair color, it was a natural choice to expand Fey's involvement into additional product categories."Tina Fey has been an enormous success for us," said David Greenberg, President of Maybelline New York, Garnier and essie. "Tina's personality, beauty and approachability resonate with our consumer and we are thrilled to keep her in the Garnier family."
What do you think of Tina Fey's new skincare-spokesperson gig? Which celebrity makes YOU want to check products out, when you see her face in an ad campaign?Tell us below!