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Katie Holmes Enters a Business Deal With Alterna

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Katie Holmes has inked yet another beauty deal, this time with hair brand Alterna. Last year, she began a partnership with Bobbi Brown Cosmetics. However, her new role will not only include being the face of the brand in advertising campaigns, but also as co-owner, she'll have a voice in product development. "I love that told WWD. "It's good for my hair and good for the earth, so I feel good using it."

In the future, Katie's new role might merge with her fashion endeavor Holmes & Yang. Alterna representatives teased the possibility of a limited-edition accessories project. Katie isn't the first actress to break into the business side of beauty. Jennifer Aniston recently gained a stake in Living Proof. It seems brands are no longer on the hunt for just a gorgeous face; now being a spokesmodel requires business savvy. "Katie is a fashionista, a mother and an entrepreneur. In short, she is our consumer," said Joan Malloy, president of Alterna. "Like her, this is a brand that has been very much around, but hiding in plain sight."


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