Looking to bust a beauty world record? You're in luck. On April 22, Aveda will attempt to set a world record for the most money raised for a charity by haircuts in a 24-hour period. In order to complete this massive undertaking, Aveda is hosting a global cut-a-thon in its salons worldwide in the hopes to raise $5 million for local clean-water charities.
Getting in on the action and helping Aveda nab its world record title is simple. Just visit its events page and look for an Earth Month Cut-A-Thon near you. All of the proceeds from each haircut will go toward a local charity that's dedicated to clean water. Record setting, haircuts, and charity . . . what else could you ask for?