I'm not sure it's possible to convey how much I love Demeter's brand new Rice Paddy fragrance in a single blog post. Perhaps an interpretive dance would help. No, no, I'll spare you my rhythmic stylings and just tell you this: It's not like anything perfume you've ever smelled before and everything about it is amazing. Oh, and like all Demeter fragrances, it's just $15.
CEO Mark Crames came up with the the mix of young, green shoots, rice and water after hanging out by a living rice paddy outside a Taiwanese factory. He says, "At the first chance I slipped away and spent 30 minutes contemplating that paddy and inhaling its scent. It was that experience I tried to capture in this fragrance.”
And capture it he did. Now, I know you might be thinking that it smells like the inside of a rice cooker, but that's not it at all—there is an element of rice in there, but the best way I can describe the scent is toasted sweet heaven. It's a mix of savory, caramelized and totally fresh. I'm obsessed. So if you're looking for a new spring fragrance, go take a whiff and see what you think. I won't mind if you guys are walking around smelling like me at all—the more things that smell this delicious, the better.