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Jane Iredale PureLash Lengthening Mascara

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This week, Official Mascara Correspondent Ashleigh Ciucci takes on Jane Iredale PureLash Lengthening Mascara. Find out how she fares below, in her review.


Jane Iredale is an old-school cosmetics staple yet I've never tried her mascara. Known for her mineral creations long before it was trendy, Jane offers products to achieve a clean classic palette. With a slim gold tube this mascara appears to fit right in with that classic feel. When opening the tube, I saw the standard tapered firm brush with fluffy fibers attached; this mascara contains cellulose fibers to build length.  As a contacts wearer, I'm always a bit wary to try fiber mascaras, but I gave it a go! The fibers allowed for great grip with one coat, leaving me with soft fluffy lashes.  Ironically enough, despite being a lengthening mascara I found that two coats offered more volume than length. My roots were dense with soft tips which is great for day.

When I went in midday, I found that I loved the mascara even more.  The more coats I added, the more LASH I got (I mean, duh, but you don't usually think of wearing four coats of mascara first thing in the morning!)  As a side note, I should mention that the wand is slightly unwieldy: the wand is quite long yet the handle is quite small.  I felt like I was putting my mascara on with my non-dominant hand.  This is a bit nit-picky but something I noticed!

All-in-all, I liked this mascara and the fibers offered no fuss with my contacts.  Even though it took a little work to get it off at the end of the night (I needed eye makeup remover plus soap and water), I like this one for makeup bag staple!--Ashleigh Ciucci

Jane Iredale Lash Lengthening Mascara retails for $18 at Beauty.com.

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