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“Real Beauty Sketches”: Why Dove is Pushing the Wrong Buttons

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Most of us are familiar with Dove’s “Real Beauty” campaigns, which broke cosmetic advertising ground by including more body types and ethnicities than the usual skincare ads. And women loved it – it was lauded as an antidote to unrealistic beauty standards that we’ve internalized from the big, bad world of commercialized fashion and beauty.

 

But something about their latest campaign bugs me, and it’s not just advertising hype. I’ve been neglecting some of my duties here at Wild …


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