It seems that every store nowadays, from Saks Fifth Avenue to Wal-Mart, is carrying a variety of BB creams. And why not – in today’s fast-paced, high-pressure society, there is a need to have your moisturizer, sunscreen, and foundation, all in one easy-to-use product. I get that. But Shiseido is amongst the first to take a BB cream and to call it something else. Indeed, Shiseido Urban Environment Tinted UV Protector Broad Spectrum SPF 43 is a mouthful without the hip and trendy “BB” title. But what makes Shiseido’s formula particularly interesting is that they have taken a cue from […]
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